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A Unique Career
The process of selling luxury is in a class of its own. The luxury industry is a multi-billion-dollar market and any edge sales professionals can use to improve their skills and increase their visibility can offer a huge advantage.
There is a very different service expectation for buyers of high-end luxury. They’re not measuring the service of what a sales professional delivers based on the performance of other sales people in non-luxury markets. Instead their expectations are based on their experiences with the absolute best providers of luxury goods and services worldwide.
The high net worth clients who inhabit the luxury industry are well travelled, very experienced and exposed to the best luxury ambassadors across the globe
Luxury is not about selling just a product or a service. It’s about selling a lifestyle. Whether that is a luxury property, a luxury car, a private jet or a super yacht, it is important that you understand that the considerations of high net worth clients are different from the considerations of average buyers.
The thing you absolutely have to understand is that you are selling a lifestyle, whether it’s provenance or exclusivity, or innovation or a fabulous piece of jewellery, selling is storytelling. You have to tell stories in a compelling way to secure the sale. You must intimately understand luxury, in fact, you must speak The Language of Luxury
The luxury industry is a diverse and exciting industry to work in. The career options and the opportunity are almost endless. Luxury is one of the few careers where your skills are transferable across countries and market segments.
You might start your career in luxury automotive but choose to change to luxury fashion or retail. This means that the opportunity to travel and utilise your skills abroad is a very realistic option. Some options might include:
With people’s growing romance with luxury, more and more professionals are choosing careers in the luxury sector. It offers the gratification of being associated with something they and their peers aspire to.
The reason many people today want to work in the luxury industry is the perks that are being offered.
What is a luxury environment?
If you are working in a luxury environment, you are expected to provide a unique ambiance and atmosphere, reflecting and reinforcing the values of the brand.
You have to be competitive enough to offer an exceptional and unparalleled experience in which consumers develop long-lasting and emotional ties and relationships with your brand.
What do I need for a Career in Luxury?
You need to have presence, demonstrate resilience and show a real passion for maintaining high standards. You’ll also need incredible attention to detail.
The primary skills luxury employers look for are:
The average starting yearly salary for a luxury sales associate, depending on the country you work in, is usually around £24,000 plus commission in Europe, $40,000 plus commission in the USA and Rs.3 Lakhs plus commission in India.
Commission rates can vary from segment to segment and from city to city but are normally generous because of the retail value of the high ticket items being sold.
A luxury professional is always expected to embody both their brand and luxury itself. This is expected even when out socialising or on social media, you are always representing and selling your brand.
It can be both daunting and exciting to know that you are representing an iconic luxury brand. But the rewards and career growth are second to none.
Remember though that behind all the glamour, there are long working hours and sometimes a very hectic travel schedule.
Paul Russell is an international luxury trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.
Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.
Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school.
Paul holds a BSc, MSc and Doctorate in Workplace Psychology.
Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.
Yes. Once you pass all elements of the course with a 100% attendance rate, together with an 80% pass rate, you will be awarded a diploma from Luxury Academy London
Yes you can. Throughout the entire duration of the diploma, students will be given access to the tutor
Your job search consultant will work hard with you to find a suitable position, but like with any educational institute, we are unable to guarantee jobs at the end of your diploma.
Classes are conducted in English and a fluent command of written and spoken English is required. Students will be required to demonstrate language competency at interview stage.
Live tutor Q&A sessions take place weekly on a Friday evening. There are 12 live tutor Q&A sessions throughout the duration of the diploma course.
Yes there is. You will be interviewed by the programme tutor to ensure you are a suitable fit to participate in the diploma course.
Luxury is a competitive industry and we must ensure that any students we place on our courses fit the profile for success within the luxury market.
Luxury Academy offer a number of scholarships for students who may struggle to afford the full fees. Please contact us to discuss your situation.